Marketing Strategy
There are numerous definitions of Marketing. One of the clearest is that Marketing is the art of supplying the right products and services, at the right price to the right people at the right time.
While this may seem simple and almost obvious, getting all those elements right at the same time is quite difficult - especially for those who do not have Marketing skills or Marketing personnel.
In The Marketing Coach programmes all key areas of Marketing are reviewed, new opportunities identified and an achievable strategy developed for your business.
Key areas include:
- Establishing realistic future objectives
- Analysing the current business, opportunities and threats
- Establishing the brand and corporate identities
- Identifying the target market and customer
- Advertising, media relations and sales promotions
- Pricing for profit
- e-commerce
- New Marketing techniques and tools